Marriott International has rebranded its chain of Protea Hotels across Africa, which it acquired in 2014, adding the “by Marriott” endorsement and creating an updated and more modern logo. Protea is now officially Protea Hotels by Marriott. Commenting on the move, Alex Kyriakidis, president and managing director for Marriott in the Middle East and Africa, said, “Consumer research conducted in South Africa in 2015 confirms that the endorsement of Protea Hotels by a large, international brand company such as Marriott would elevate brand perception and preference.” Protea has more than 100 hotels throughout South Africa and seven other African countries.

Source: HVS

About the Author Tshepo Makhudu

I have a passionate interest in all matters to do with hospitality and coomercial property.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s