Marriott International has rebranded its chain of Protea Hotels across Africa, which it acquired in 2014, adding the “by Marriott” endorsement and creating an updated and more modern logo. Protea is now officially Protea Hotels by Marriott. Commenting on the move, Alex Kyriakidis, president and managing director for Marriott in the Middle East and Africa, said, “Consumer research conducted in South Africa in 2015 confirms that the endorsement of Protea Hotels by a large, international brand company such as Marriott would elevate brand perception and preference.” Protea has more than 100 hotels throughout South Africa and seven other African countries.

Source: HVS